Jack London Square
Multi-modal connections where Oakland meets the Bay, and bold new markers for Water Street.
- Location
- Oakland, CA
- Sector
- Civic, Mixed Use, Transit, Waterfront
- Service
- Repositioning, Wayfinding & Signage
- Client
- CIM Group
Overview
Improving connections within the site and beyond, with links to the Bay Trail, the SF Ferry, Amtrak and light watercraft.
The sign program defines paths of travel to encourage pedestrian exploration and add clarity. The six foot tall Water St sign marches at a regular cadence, identifying the pedestrian promenade as its own distinct place on the Oakland waterfront. Scope also included visioning and palette development for the streetscape and furniture.
