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Moscone Pedestrian Corridor

High impact, immediate results: adaptive wayfinding design for urban conditions in the heart of San Francisco.

Location
San Francisco, CA
Sector
Civic
Service
Wayfinding & Signage
Client
Yerba Buena Partnership
Pedestrian wayfinding for Moscone Convention Center, Yerba Buena and Union Square, shown with a map of the primary path of travel
One color-coded wrap for each neighborhood along the corridor: Moscone Convention Center, Yerba Buena and Union Square.

Overview

The sign program is “always on”, integrated neatly into the public realm for everyone's benefit.

Over time, these signs will reduce the number of pedestrians looking at their phones for directions. Instead, the urban environment guides people, keeping their eyes up and alert, fully embracing the city as a place to explore.

Aggressive timeline. Fully installed in time for the Super Bowl, within 8 weeks of the project start date.

Approvals. Design, location and material by multiple stakeholders and overlapping jurisdictions, including MUNI.

Sign location drawing with flags color-coded by neighborhood
Threading the needleThe sign system crosses Market Street, a dividing line in the city where the street grid changes orientation and intersections meet at odd angles. Signs wrap existing light poles and civic infrastructure, carefully coordinated to appear as effortless as possible.
Black and white directional sign wrapping a light pole
Design collaboration serving the public realmEach neighborhood has its own color-coded wrap at the top, with strong continuity across all three. Destinations are marked with white type on a black background for contrast and legibility, echoing the familiar look of many city sign programs.

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Contact

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Emailinfo@studio-montgomery.com
Phone+1 (626) 676-3625
StudioLos Angeles, CA